Madrid Fusion Manila

Madrid Fusion Manila is a global event envisioned to showcase an encounter between Spanish and Filipino chefs to celebrate over 300 years of shared history. Through the joint partnership of Department of Tourism (DOT) and  Tourism Promotions Board (TPB), along with Madrid Fusión organizers Foro de Debate and Arum Estrategias de Internacionalización, this affair will present a unique opportunity for chefs, food aficionados, and food-and beverage company professionals to come together, learn new things and share their talent, expertise, and products with the market DATE: April 24 - 26, 2015VENUE:  SMX Convention Center MAJOR EVENT ELEMENTS1.     International Gastronomy CongressA 3-day culinary congress featuring the most influential chefs from Spain and Asia who will share their knowledge on the latest food trends, progressive gastronomy, technological innovation, and revolutionary techniques. Spanish Chefs·   Andoni Luis Aduriz (Mugaritz, 2 Michelin Stars; 3 Repsol Suns)·   Elena Arzak (Arzak, 3 Michelin stars; 3 Repsol suns)·   Quique Dacosta (Quique Dacosta Restaurante, 3 Michelin stars; 3 Repsol suns)·   Ramón Freixa (Ramón Freixa Madrid, 2 Michelin stars; 3 Repsol suns)·   Francis Paniego (Echaurren, 2 Michelin stars; 3 Repsol suns)·   Paco Roncero (La Terraza del Casino, 2 Michelin stars; 3 Repsol suns)·   Mario Sandoval (Coque, 1 Michelin star; 3 Repsol suns)·   Paco Torreblanca (Torreblanca Bombonerias y Pastelerias, Best Pastry Chef in Spain & Europe) Asian Chefs·   André Chiang (Restaurant André, World's Best 50 Restaurants)·   Alvin Leung (Bo Innovation, 3 Michelin Stars) Philippine-Based Chefs·   Fernando Aracama (Aracama)·   Margarita Forés (Grace Park)·   J. Gamboa (Cirkulo)·   Chele Gonzalez (Gallery Vask)·   Pepe Lopez (Rambla)·   Rob Pengson (The Goose Station)·   Bruce Ricketts (Mecha Uma)·   Myrna Dizon Segismundo (New Manila)·   Claude Tayag (Bale Dutung)·   Juan Carlos de Terry (Terry’s) 2.     Trade ExhibitA showcase of Spanish and Filipino premium products such as Spanish wines, cheeses, sausages, hams, beers, and sweets, as well as, Philippine rice, cacao, coffee, mango, coconut, liqueurs, chocolates, cheeses, nuts and artisanal salts. 3.     Flavors of the Philippines FestivalA month-long cultural and gastronomic feast around the Philippines featuring a Tapas Festival, gourmet meals by celebrity chefs in restaurants, gastronomy-related cultural events, food tours and tastings, roving food trucks, bar crawls, etc. GFS’s Participation·                     What is GFS’s participation in Madrid Fusion Manila? We came in as a platinum partner with monetary sponsorship plus PR and ad placements about the affair.  We also participated in the trade exhibit showcasing foodservice products carried by San Miguel Pure Foods. Application of these products was presented through food sampling and a Spanish-inspired Tapas Bar.  Some of the fod items sampled were: -MIGAS CON CHOCOLATE -PEPPERONI REDUCCIO N DE TOMATE -CLASSIC CHURROS -SALCHICHAS TORTILLA-PUREFOODS JAMON ROYALE       Please list down the initiatives we’ve done to help the event      - Ad placements in partner publications promoting the event      - Pre and post event press releases ·          What are the products we featured? And why are these the products we featured?      During the trade exhibit, we showcased food service products according to category - dairy, value added meats, canned meats & vegetables, convenience products, flour and baking ingredients, and fats, oil, and spreads. It's our way of communicating that we truly are a one-stop source for foodservice needs, given our wide range of product offerings.  ·    How does participating in Madrid Fusion Manila support the strategies of GFS in achieving SMPFC’s goals?      - One of the objectives of Madrid Fusion Manila is to promote the Philippines as the center of culinary excellence in Asia. For the organizers, this initiative will serve its purpose well if the pillars of the Philippine food industry will join them in the mission. Hence, we were tapped as a partner. From our end, we see value in supporting projects that have a huge impact in the culinary industry.  ·    How did we position our products during the event?       It's more of positioning GFS as the one-stop source for food service needs. We also communicated that our offerings are more than just products, we provide total business solutions.   ·    How was the experience of being part of the biggest culinary event in the country?      As an event partner, we weren't just given the opportunity to promote products at the trade exhibit, we also had a chance to send representatives at the international gastronomy congress which was really the highlight of the 3-day affair. Culinary ideas were overflowing as Michelin-starred chefs from Spain and Asia shared their knowledge on latest food trends and culinary techniques. It was indeed a very significant learning opportunity for all participants.