NEWS & EVENTS > EVENTS & PROMOTIONS > CONVENIENCE REDEFINED
With the Filipinos’ fast-paced lifestyle, convenience stores keep up by serving delicious and quality meals
Text by KHEENA ALELOJO | Photos by CHOLA TOLENTINO
As Filipinos continue to lead a busy lifestyle bound by time, money, and increasing workload, convenience remains a key consideration when it comes to dining options. But as diners continue to be more discerning, the quality of food should never be compromised. This combination of quality, value for money, and accessibility is offered by convenience stores (c-stores).
Time-conscious consumers and millennials have one thing in common: a craving for delicious food that comes in affordable prices. This behavior has increased the demand for fast meals and all-day snacks, which has set a trend in the food industry. All over the world, grocery and convenience stores have become a go-to option among diners, even surpassing the demand for the usual fast-casual restaurants. Qsrmagazine.com, noted that "the restaurant community is facing increasing
competition from supermarkets, convenience stores, and big-box retailers." Asia, in particular, has seen impressive growth in the number of convenience stores, specifically in China, Japan, and Taiwan. With the booming BPO industry and the rise of condominiums in the metro, the Philippines is set to be a stage for continued growth of convenience stores.
The secret behind its success lies in accessibility and their manner of serving food. C-stores continue to sprawl in business and residential areas, the perfect answer to diners who now opt for establishments that are a few meters away from their home or place of work. They also present clear options of food items that are usually displayed in shelves, making the choice easier for time-starved consumers.
Fast, Not Fake
Convenience stores have upped the ante by expanding their menu categories, offering food that are made from quality ingredients. From staple snacks, food options have expanded to pastas, salads, and complete rice meals that are all offered at an affordable price.
The food industry is seeing the rise of convenience stores as the next food destination. With this new regard comes the challenge of keeping prices low without sacrificing the quality promised by each store. Partnering with a trusted source is key. Great Food Solutions, the foodservice arm of San Miguel Pure Foods, is a one-stop shop for all the bestsellers in convenience stores. From the no. 1 hotdog, the most popular fried chicken, comfort food like ready-to-eat tapa and sisig, down to pasta sauces--GFS offers quality, variety, and convenience to business partners. With their nationwide distribution network and access to consumer insights and market research, GFS helps its clients cater to consumer demands with the assurance of quality, freshness, and food safety.
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