Great Food Solutions

NEWS & EVENTS > ARTICLES > 2011 U.S. RESTAURANT TRENDS: "THE HUNGRIER GAMES"

Articles

2011 U.S. Restaurant Trends: "The Hungrier Games"

The restaurant industry is fiercely competitive. The name of the game is convincing consumers that your restaurant offers more than your competition. Last year the game left behind a large number of casualties. In 2011 the number of restaurants in the marketplace declined by 2.5% in the U.S., which represented a net change of 16,000 less restaurants nationwide. The final three months of 2011 saw more restaurants close than any other quarter of the year. Full service restaurants (FSR) suffered more than limited restaurants (LSR) with almost three times the amount of market decline last year.

The full service restaurant market declined by 12,000 operators, or 3.8%, in 2011. Consumers were not as frugal with their dining dollars as the previous 2 years, but fine dining restaurants still struggled shrinking by 4.6% last year. The hardest hit cuisine, in the fine dining segment, was the “steak, seafood & fish” menu type. Fear not diners. Do not reach for that pint of “sadness” ice cream yet; things are not as bad as what we’ve seen in some previous years in fine dining. Chains such as Capital Grill, Morton’s and Ruth’s Chris are holding their own, but have a long road to recovery to be back to where they were in 2008.

Limited service restaurants were not immune to the downturn either, as they declined by 4,000 operators, or 1.3%, in 2011. It will come as no surprise to those in the industry that the independent restaurants were hurt the most. Limited service chains actually increased in 2011 by nearly 1%. Fast casual chains that boast a more fresh, and diverse menu continued to thrive. The news was not so joyful for fast casual’s frozen LSR brethren; the smoothie, juice and frozen dessert menu types, had the largest decline at over 7.3% in 2011.

On the brighter side

It is not all doom and gloom. Things are not as bleak as they were for poor old Oliver Twist. There are some restaurants that diners got “some more” from in 2011. Meat and potatoes reigned supreme as “American traditional”, and “American regional” menu types increased by more than 7.5% throughout the year. Bars & grills and Asian restaurants also were on the rise in 2011 with over a 2% increase in the market.

Results by State

The 2011 national restaurant executioner did not wield its deadly sword in a democratic fashion. Instead, Alaska’s foodservice market was hit with haymakers decreasing by 7.9% during 2011, while several states such as North Dakota and New Hampshire seemed to bob and weave deftly enough to even see an increase in their own foodservice markets. Oddly enough, the great state of Nevada, the nation’s leader in unemployment, had the highest percentage increase for a state’s foodservice market increasing by almost 5.5% in 2011.

According to Cathy Kearns, General Manager at CHD Expert, "Even with a declining market, consumers still want their food good, and fast. Fast Casual chains are becoming more attractive to consumers, offering a higher quality food than quick service with a perception of being the healthier option. So they’re getting food at a fair price without giving up an hour of their time.”

EVENTS & PROMOTIONS

CONVENIENCE REDEFINED

 With the Filipinos’ fast-paced ...

MCDO'S CHICKEN ITALIANA

...

ARTICLES

new.image_alt
RESTAURANTS USE EMBELLISHED LANGUAGE IN MENUS TO CHARGE MORE PER MEAL

A group of scientists have analysed words used on restaurant menus to discover a variety of differences between cheap and more ...

..

new.image_alt
15 BEAUTIFUL F&B WEBSITES

Having a good website for your restaurant is more important now than ever. 80 percent of your clientele and customers will look ...

..

B-Meg Logo Monterey Logo Magnolia Logo San Miguel Mills Logo Pure Foods Hormel Logo San Miguel Foods San Miguel Coffee Logo Great Food Solutions Logo Home Foodie Logo Nourishing and Nurturing Families Worldwide Logo San Miguel Corporation Logo
Privacy Statement

By supplying the information via this form and clicking on the "I Accept" button, I affirm that I have read, understood and hereby accept the terms of the San Miguel Food Group Website Privacy Statement and Data Privacy Policy and that I hereby consent to the collection, storage, and processing by the San Miguel Food Group and any third party it authorizes, including its affiliates and their respective officers, employees, agents, representatives and personnel of such information disclosed.