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Foreign Food Frenzy And How To Catch Up

Foreign Food chains and internationally-known restaurants are rapidly increasing their foothold among Filipino foodies. With consumer’s increasing interest in bold flavors and global concepts, , local players and restaurateurs need to step up and innovate to retain customer loyalty and top-of-mind presence.

Tasty Travels

In the past year alone, dozens of foreign concepts have sprouted in various corners of the metro. And with the Filipinos’ love for travel and new experiences, these international food establishments provide the novelty and rush of sampling a different culture without having to travel abroad. Easily influenced by what is seen on TV, Movies, and the internet, it’s no wonder why consumers have been rushing over to try restaurants frequented by hollywood stars, desserts eaten by their favorite Koreanovela idols, or experimental dishes in food parks that are based on the latest internet foodie trend. Need further proof? Check out their social media and you’ll be sure to see updates about their latest food discovery or how much they loved a unique dining experience. For restaurant operators, this presents an urgent call to start innovating or risk appearing “old” or “out of touch with the times”.

Sink or Swim

As Filipino diners become more exposed to foreign cuisines, their palates have also evolved to become more sophisticated and daring - making them naturally curious to try new things that excite their palate. In an ultra competitive landscape such as the food industry, businesses should keep on innovating and optimizing in order to keep the business flowing. For new players building up their repertoire, this challenge poses an opportunity to get a better foothold into an already competitive scene while for heritage brands with years in the field, this is a chance to become more relevant and exciting while staying authentic to their brand’s proposition.

 One way to step up to the challenge is by continuously exploring food flavors and formats. Holding innovation sessions is also key to unlock unique menu concepts that would excite customers. One of the best ways to do it is by tapping a foodservice partner that offers extended service, like ideations, to help clients come up with fresh and interesting ideas.

A Partner Who’ll Pull You Up

Great Food Solutions, the foodservice arm of San Miguel Pure Foods, offers more than restaurant supplies in the Philippines. Aside from their wide range of products, they also provide value-added services like trendsharing sessions and menu ideations. With their esteemed team of chefs, product development specialists, sales and marketing professionals, valued clients experience a total team approach in concept generation, and are given exciting menu ideas backed by research and market studies.

 Ready to beef up your menu with fresh ideas and insight based concepts? Call (02) 632-2000 or visit greatfoodsolutions.com.

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